Système De Valeurs is a sustainable knitwear brand that I co-founded in 2017 with Lauren Schwenker. I co-designed and produced the clothing line from concept to final product and was responsible for everything from creative direction, design, sourcing, production, technical design, social media, branding design, to sales and marketing.
Logo and Branding Design
COLLECTION 2:
PHOTOGRAPHY AND LOOKBOOK DESIGN
by Melanie Cheung
CREATIVE DIRECTION, DESIGN AND GARMENT PRODUCTION
by Melanie Cheung and Lauren Schwenker
COLLECTION 1:
CREATIVE DIRECTION, DESIGN AND GARMENT PRODUCTION
by Melanie Cheung and Lauren Schwenker
PHOTOGRAPHY BY OUMAYMA B TANFOUS
ART DIRECTION BY NAEME EL-ZEIN
HAIR AND MAKEUP BY VALERIA AMIROVA
